Gijs Van Wulfen

Creating Innovative Products and Services (eBook, PDF)

The FORTH Innovation Method

• Format: PDF

Produktbeschreibung

Innovation is an important managerial instrument - but many of us struggle with how to approach it. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation or service design, brand development, new business development or organizational development. It contains practical guidance through every stage.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 292
• Erscheinungstermin: 13. Mai 2016
• Englisch
• ISBN-13: 9781317158509
• Artikelnr.: 45096172

Autorenporträt

Gijs van Wulfen studied business economics at Erasmus University (Rotterdam, The Netherlands). He started work as a marketer in the fast moving consumer goods sector (Honig soups and Red Band Venco candy). After 7 years he switched to consulting in an international setting at Ernst & Young Consulting and Boer & Croon Strategy & Management Group. He advised many organizations on their marketing and innovation strategy. At the end of 2002 he started his own innovation company The FORTH Innovation Group. His mission is to speed up effective innovation for the organisations and companies he facilitates with his method. He is a both presenter and chairman of several (international) innovation conferences, founder of the Dutch Innovation Portal: www.nieuweproductenbedenken.nl. Find more information at www.forth-innovation.com