Contents
- Theoretical introduction into Creating Shared Value
- Comparative analysis of CSV theory and related concepts
- Empirical study of CSV's unique elements <
- Impact of geography and other success factors for CSV
Target Groups
- Researchers and students in the field of business ethics and corporate social responsibility
- Businessmen interested and responsible for the social activities of companies
The Author
Benedikt von Liel studied Business and Mechanical Engineering at the Technical University of Karlsruhe before gaining industry experience at an international management consulting company. The practical experience triggered further interest in the combination of profit maximization and ethical driven business decisions. For this reason, the author researched the field of Creating Shared Value obtaining his PhD at the Technical University of Munich.
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