S. Jonathan Wiesen

Creating the Nazi Marketplace (eBook, ePUB)

Commerce and Consumption in the Third Reich

• Format: ePub

Produktbeschreibung

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 22. November 2010
• Englisch
• ISBN-13: 9780511994036
• Artikelnr.: 52823929

Autorenporträt

S. Jonathan Wiesen is Associate Professor of History at Southern Illinois University, Carbondale. He is the author of West German Industry and the Challenge of the Nazi Past, 1945-1955 (2001) - co-winner of the 2002 book prize from the Hagley Museum and Library and the Business History Conference - and the co-editor of Selling Modernity: Advertising in Twentieth-Century Germany (2007). His work has appeared in multiple scholarly journals, including Central European History, Holocaust and Genocide Studies and the Journal of Contemporary History.

Inhaltsangabe

Introduction
1. National Socialism and the market
2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany
3. Rotary clubs, consumption, and the Nazis' achievement community
4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s
5. World War II and the virtuous marketplace
Conclusion.