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Professional coaches are often great at what they do, but hate or fear marketing their practice to connect with clients. Creative Marketing Tools for Coaches helps coaches (and other self-employed professionals) to explore their natural gifts and talents, and then use them to put the word out about their work. The philosophy is that, by using talents and skills that you enjoy using, you're more likely to market on a regular basis. Plus, your natural enthusiasm for what you're doing will come through and attract the perfect clients to you. Readers will learn the basics of doing websites,…mehr
Professional coaches are often great at what they do, but hate or fear marketing their practice to connect with clients. Creative Marketing Tools for Coaches helps coaches (and other self-employed professionals) to explore their natural gifts and talents, and then use them to put the word out about their work. The philosophy is that, by using talents and skills that you enjoy using, you're more likely to market on a regular basis. Plus, your natural enthusiasm for what you're doing will come through and attract the perfect clients to you. Readers will learn the basics of doing websites, e-zines, blogs, podcasts, articles, books, audios, videos, workshops and numerous other tools, from which they can choose the ones that most appeal to them. Extensive resource lists are provided to further investigate and learn to work with selected tools.
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Sharon Good, BCC, ACC, CLC, is President of Good Life Coaching Inc. and a board certified Life, Career and Creativity Coach based in New York City. She works with clients from all walks of life to create fulfilling career directions, meaningful retirement plans and happier lives. She helps artists achieve their creative and business goals and assists writers in completing their work and self-publishing. Sharon has taught career and creativity classes for the 92nd Street Y, the Learning Annex and New York University, and she trains coaches for The Life Purpose Institute, New York University School of Professional Studies and the Creativity Coaching Association. She is the author of several books and programs published by Good Life Press, including Creative Marketing Tools for Coaches, The Tortoise Workbook: Strategies for Getting Ahead at Your Own Pace and The Complete Guide to Writing and Publishing a Book. Sharon holds a BA in theatre from Hofstra University, a certificate in Career Planning and Development from NYU, and coaching certifications from the Life Purpose Institute and Retirement Options. She is a Board Certified Coach through the Center for Credentialing & Education and an Associate Certified Coach through the International Coach Federation. Sharon's websites: www.goodlifecoaching.com www.goodlifepress.com www.beingatortoise.com
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