Andrew Mcstay

Creativity and Advertising (eBook, PDF)

Affect, Events and Process

• Format: PDF

Produktbeschreibung

@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 192
• Erscheinungstermin: 19. Juni 2013
• Englisch
• ISBN-13: 9781135045319
• Artikelnr.: 39189527

Autorenporträt

Andrew McStay is a Lecturer in Media Culture at Bangor University. His previous publications include The Mood of Information (2011), Digital Advertising (2009) and Media Studies: Texts, Production and Context (2009, co-authored with Long, Wall, and Bakir).

Inhaltsangabe

1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A
Playful combinations 5. Sensational dimensions 6. I'm with stupid: vivid
living, transgression and dirt 7. Creativity and the Counter-Enlightenment
8. Embodying culture 9. Concrescence and the unfashionably new 10.
Excessive media 11. Conclusions