Joachim Thiel

Creativity and Space (eBook, PDF)

Labour and the Restructuring of the German Advertising Industry

• Format: PDF

Produktbeschreibung

Originally published in 2005. By examining the changing patterns of the German advertising industry, this book discusses the shifting relations between economic organization, social relations and spatial structures in the post-industrial economy.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 194
• Erscheinungstermin: 4. Juni 2019
• Englisch
• ISBN-13: 9781351160797
• Artikelnr.: 56941000

Autorenporträt

Joachim Thiel

Inhaltsangabe

Contents: Introduction: The issue: creativity and contexts; The arguments:
labour markets and space; The structure of the book. The Economic, the
Social and the Spatial: Framing the Post-Industrial Economy: 'The Economy
on its Way Back...' - recontextualizing economic action; Economic
organization, social relations and spatial structures: three examples;
Recontextualization through the individual: reflexivity and the convergence
of work and life; Labour markets as 'Arenas' of a conflicting convergence;
The economic, the social and the spatial: towards a subject-oriented
understanding of recontextualization. The General Perspective: Changing
Advertising and the West German Space-Economy: Advertising and the lack of
an analytical economic approach; Advertising as an economic activity - a
brief overview; German advertising and the German space-economy; Innovation
in advertising as 'Window of Locational Opportunity': a first
interpretation of the German 'Second Wave'. The Firm Perspective: Reading
the Restructuring of German Advertising as an Innovation Process: Agencies
as drivers of change: entrepreneurship and organization; The substance of
innovation: exploring the Springer & Jacoby Story; The impact of
innovation: continuity and change in the German agency landscape;
Advertising between business service and popular art: a second
interpretation. The Labour Perspective: The Creative Professional in the
Restructuring of Advertising: The creative professional between
idiosyncrasies and adaptation; Creative labour in the innovation process:
access and adaptation; Life in the creative labour market: mobility and
personalized relations; Innovation as 'Factor Creation' and 'Factor
Attraction' and the functioning of a professional milieu: a third
interpretation. Space and the Ambivalence of Reflexive Labour: Reflexive
labour and space: importance and uncertainty; Reflexive labour between the
economic, the social and the spatial; Final remarks and critical
reflections; B