Filled with examples of creativity in science and engineering, and including a contributed chapter in which 13 contemporary scientists and engineers tell their own stories, this book is a practical 'how to' guide on how to have good ideas on demand, how to judge between good ideas and bad ones, and how to build a sustainable innovation culture. From gravitational waves to outreach, from safety on trains to how some cows in Kansas triggered an idea for noise reduction, the examples in this book are sure to stimulate individual and organisational creativity.
Key Features:
- Provides a practical 'how to' guide on how to have good ideas 'on demand'
- Shows how to identify, wisely, the best ideas
- Presents down-to-earth strategies to increase scientific creativity
- Includes stimulating case studies contributed by 16 leading scientists and engineers
- Describes how to build a sustainable organisational culture in which creativity can flourish
- Written by a world leader in creative consultancy
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