Special Features:
- Applies findings in creativity research to the engineering arena
- Defines engineering creativity and differentiates it from innovation
- Discusses personality and motivational factors that impact creativity
- Clarifies the role of creativity in the design process
- Details the impact of thinking skills and strategies in creativity
- Identifies the role the organization and environment plays in encouraging creativity
- Discusses the 4P's of Creativity: Person, Product, Process, and Place
- Provides tactics and tools that will help users foster creativity in engineering environments
- Identifies how creativity results in innovative new solutions to problems
- Applies creativity research and knowledge to the engineering space
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