Alan Jay Zaremba

Crisis Communication (eBook, PDF)

Theory and Practice

• Format: PDF

Produktbeschreibung

Crisis Communication adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. It prepares students by providing a theoretical framework for understanding, examining the recommendations of academics and practitioners, and describing the steps and stages for communication planning. It is designed for upper undergraduate students and does not require familiarity with relevant theory. Each chapter includes Chapter Objectives, Case Study, Practitioner Perspective, and Exercises, and an online Instructor's Manual is available to adopters.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 18. Dezember 2014
• Englisch
• ISBN-13: 9781317473633
• Artikelnr.: 42042085

Autorenporträt

Alan Jay Zaremba

Inhaltsangabe

Chapter 1 Foundations for Crisis Communication
Chapter 2 Defining Crisis Communication
Chapter 3 Organizational Theory and Crisis Communication
Chapter 4 Planning for Crises
Chapter 5 Responding to Crises
Chapter 6 Ethical Issues in Crisis Communication
Chapter 7 Crisis Communication Teams
Chapter 8 Training the Spokesperson
Chapter 9 Where Do You Go from Here?