Audra Diers-Lawson

Crisis Communication (eBook, PDF)

Managing Stakeholder Relationships

• Format: PDF

Produktbeschreibung

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 342
• Erscheinungstermin: 26. September 2019
• Englisch
• ISBN-13: 9780429793882
• Artikelnr.: 57808677

Autorenporträt

Audra Diers-Lawson is a Senior Lecturer at Leeds Beckett University, United Kingdom. She serves as chair of the Crisis Communication Division of the European Communication Research and Education Association (ECREA) and sits on several journal editorial boards with recent publications on topics like consumer trust, intercultural crisis communication, crisis atonement, whistleblowing, and stakeholder anger at organizations in crisis.

Inhaltsangabe

Part 1: Crisis communication and the stakeholder relationship management
perspective. 1. Introducing crisis communication as a field of practice. 2.
Situating crisis communication within the fields of public relations and
management. 3. The stakeholder relationship management perspective on
crisis communication. Part 2: Issue factors: Evaluating stakeholders,
risks, and crisis types. 4. The importance of managing complex and changing
organizational environments. 5. From friends to frenemies: Mapping an
organization's stakeholders. 6. Playing the blame game to classify types.
Part 3: Internal stakeholders and organizational factors: Evaluating the
organization's crisis capacity. 7. Defining crisis capacity in a modern
environment. 8. Building crisis capacity from the inside out. 9. The
leadership challenge for organizations in crisis. Part 4: Stakeholder
factors: Shifting from the inside out. 10. The missing link of stakeholder
attitudes to understand crisis communication. 11. Issue-related attitudes
influencing stakeholder reactions to crises. 12. Organization-related
attitudes influencing stakeholder reactions to crises. Part 5: Message
factors: Crisis response that focuses on stakeholder needs. 13. The
realities of crisis response in multi-platform, multi-actor environments.
14. One size seldom fits all: A taxonomy of crisis response tactics. 15.
Comparing theories of crisis response. 16. Strategically planning crisis
response messages. Part 6: Shaping crisis outcomes: What do crises mean for
organizations? 17. Agenda setting: The intersection of multi-actor
environments and media engagement during crises. 18. Learning their
lessons? Crisis outcomes and crisis-driven organizational change. 19.
Measuring behavioral outcomes to crises.