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This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism.
This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism.
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Autorenporträt
Giang Thi Phi is currently a researcher at the Hospitality and Tourism Institute, Faculty of Social Sciences and Humanities, Duy Tan University, Danang, Vietnam. Giang holds a PhD in Tourism Management from Griffith University, Australia and researches in the areas of event and tourism, social entrepreneurship, innovation and sustainable development. In 2020, Giang organised the first TEFI Walking Workshop in Vietnam to explore pathways for a School of Community-benefit Tourism & Social Entrepreneurship. Dianne Dredge is Director of The Tourism CoLab, professor, entrepreneur and an internationally recognised thought-leader. She works with business, communities and governments to co-create solutions for more sustainable, inclusive and regenerative tourism futures. Dianne is an environmental planner, with higher degrees in tourism, regional development and organisational change.
Inhaltsangabe
Introduction: Critical issues in tourism co-creation
Giang T. Phi and Dianne Dredge
1. Collaborative tourism-making: an interdisciplinary review of co-creation and a future research agenda
Giang T. Phi and Dianne Dredge
2. Wildlife tourism through the co-creation lens
Giovanna Bertella, M. Fumagalli and V. Williams-Grey
3. Co-creating knowledge in tourism research using the Ketso method
Yana Wengel, Alison McIntosh and Cheryl Cockburn-Wootten
4. Co-creating an integrated curriculum alongside community partners: a creative analytic approach
Karla Boluk, Meghan Muldoon and Corey Johnson
5. Student living labs as innovation arenas for sustainable tourism
Eva Maria Jernsand
6. 'Dig where you stand': values-based co-creation through improvisation
José-Carlos García-Rosell, Minni Haanpää and Jenny Janhunen
7. The co-creation of diverse values and paradigms in small values-based tourism firms
Lucia Tomassini
8. The changing face of the tour guide: one-way communicator to choreographer to co-creator of the tourist experience
