Sebastian Knoll

Cross-Business Synergies (eBook, PDF)

A Typology of Cross-Business Synergies and a Mid-range Theory of Continuous Growth Synergy Realization

• Format: PDF

Produktbeschreibung

Currently, the realization of cross-business synergies is one of the most pressing strategic issues on the corporate agenda of multi-business firms. Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first step, a theory-based typology of cross-business synergies is developed and two new types of synergies are conceptualized: (1) Growth synergies, i.e. profitable growth advantages from recombining complementary operative resources across businesses, and (2) corporate management synergies, i.e. performance advantages from leveraging corporate management capabilities across businesses. In a second step, the author focuses on growth synergies and inducts a framework for their continuous realization from a longitudinal in-depth single case study. He suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.

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Produktdetails

• Verlag: Gabler Verlag
• Seitenzahl: 389
• Erscheinungstermin: 17. Juli 2008
• Englisch
• ISBN-13: 9783834996879
• Artikelnr.: 37400288

Autorenporträt

Dr. Sebastian Knoll ist wissenschaftlicher Mitarbeiter von Prof. Dr. Günter Müller-Stewens und Projektleiter am Institut für Betriebswirtschaft der Universität St. Gallen.

Inhaltsangabe

Concept and Characteristics of Cross-business Synergies
Types of Cross-Business Synergies
Empirical Approach
Exploratory Work: Strategies for Growth Synergies