Danni Yu

Cross-cultural Genre Analysis (eBook, ePUB)

Investigating Chinese, Italian and English CSR reports

• Format: ePub

Produktbeschreibung

This book evaluates the genre structure and generic features of corporate social responsibility (CSR) reports using a corpus-based approach. It examines similarities and differences of business communication across cultures and provides insights into the practice of CSR reporting in a globalized context.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 278
• Erscheinungstermin: 14. Dezember 2021
• Englisch
• ISBN-13: 9781000509427
• Artikelnr.: 62832821

Autorenporträt

Danni Yu is an associate professor at Beijing Foreign Studies University, China. Her research interests include genre analysis, corpus-based studies, and cross-cultural studies (with a focus on Chinese, Italian and English discourses). Her profile can be found on her Research Gate account: https://www.researchgate.net/profile/Danni-Yu-3.

Inhaltsangabe

PART I Theoretical and methodological preliminaries 1 Introduction 2
Theoretical preliminaries: cross-cultural genre analysis 3 Methodology:
Cross-cultural genre analysis PART II Doing cross-cultural genre analysis
4 Investigating genre context 5 Approaching genre complexity 6 Exploring
genre nature: cross-cultural universality 7 Exploring culture specificity:
a trilingual perspective 8 Focusing on specific communicative functions:
how do different discourse communities realize a specific rhetorical act in
a genre? PART III Applications, implications and some complementary details
9 Pedagogical application and theoretical and methodological implications
10 Complementary details: Focus on the moves

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PART I Theoretical and methodological preliminaries 1 Introduction 2 Theoretical preliminaries: cross-cultural genre analysis 3 Methodology: Cross-cultural genre analysis PART II Doing cross-cultural genre analysis 4 Investigating genre context 5 Approaching genre complexity 6 Exploring genre nature: cross-cultural universality 7 Exploring culture specificity: a trilingual perspective 8 Focusing on specific communicative functions: how do different discourse communities realize a specific rhetorical act in a genre? PART III Applications, implications and some complementary details 9 Pedagogical application and theoretical and methodological implications 10 Complementary details: Focus on the moves