Danni Yu

Cross-cultural Genre Analysis (eBook, PDF)

Investigating Chinese, Italian and English CSR reports

• Format: PDF

Produktbeschreibung

This book evaluates the genre structure and generic features of corporate social responsibility (CSR) reports using a corpus-based approach. It examines similarities and differences of business communication across cultures and provides insights into the practice of CSR reporting in a globalized context.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 278
• Erscheinungstermin: 14. Dezember 2021
• Englisch
• ISBN-13: 9781000509410
• Artikelnr.: 62832915

Autorenporträt

Danni Yu is an associate professor at Beijing Foreign Studies University, China. Her research interests include genre analysis, corpus-based studies, and cross-cultural studies (with a focus on Chinese, Italian and English discourses). Her profile can be found on her Research Gate account: https://www.researchgate.net/profile/Danni-Yu-3.

Inhaltsangabe

PART I Theoretical and methodological preliminaries 1 Introduction 2
Theoretical preliminaries: cross-cultural genre analysis 3 Methodology:
Cross-cultural genre analysis PART II Doing cross-cultural genre analysis
4 Investigating genre context 5 Approaching genre complexity 6 Exploring
genre nature: cross-cultural universality 7 Exploring culture specificity:
a trilingual perspective 8 Focusing on specific communicative functions:
how do different discourse communities realize a specific rhetorical act in
a genre? PART III Applications, implications and some complementary details
9 Pedagogical application and theoretical and methodological implications
10 Complementary details: Focus on the moves

---

PART I Theoretical and methodological preliminaries 1 Introduction 2 Theoretical preliminaries: cross-cultural genre analysis 3 Methodology: Cross-cultural genre analysis PART II Doing cross-cultural genre analysis 4 Investigating genre context 5 Approaching genre complexity 6 Exploring genre nature: cross-cultural universality 7 Exploring culture specificity: a trilingual perspective 8 Focusing on specific communicative functions: how do different discourse communities realize a specific rhetorical act in a genre? PART III Applications, implications and some complementary details 9 Pedagogical application and theoretical and methodological implications 10 Complementary details: Focus on the moves