Mai Nguyen-Phuong-Mai

Cross-Cultural Management (eBook, PDF)

With Insights from Brain Science

• Format: PDF

Produktbeschreibung

Cross-cultural Management explores a range of topics that are essential to provide students with a big picture perspective on the impact of culture on international business. It provides in-depth information on how cultures, demographics, and beliefs influence the way business is conducted.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 356
• Erscheinungstermin: 2. September 2019
• Englisch
• ISBN-13: 9781351396639
• Artikelnr.: 57620011

Autorenporträt

Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business, the Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West, and lives everywhere in between.

Inhaltsangabe

1. Globalization: Evolutionary Roots and Contemporary Version
2. The Driving Forces of Diversity
3. The Tree of Culture: Evolutionary And Practical
4. The Dynamics of Culture
5. Fear-Free Cross-Cultural Management
6. Think Global, Plan Local, Act Individual
7. Change Management: Creating Culture and Evolving Yourself
8. Bias Management
9. Diversity Management
10. Cross-Cultural Motivation
11. Cross-Cultural Leadership
12. Cross-Cultural Business Communication
13. Cross-Cultural Negotiation
14. Cross-Cultural Marketing

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1. Globalization: Evolutionary Roots and Contemporary Version

2. The Driving Forces of Diversity

3. The Tree of Culture: Evolutionary And Practical

4. The Dynamics of Culture

5. Fear-Free Cross-Cultural Management

6. Think Global, Plan Local, Act Individual

7. Change Management: Creating Culture and Evolving Yourself

8. Bias Management

9. Diversity Management

10. Cross-Cultural Motivation

11. Cross-Cultural Leadership

12. Cross-Cultural Business Communication

13. Cross-Cultural Negotiation

14. Cross-Cultural Marketing

Rezensionen

"This book is where East meets West by understanding intercultural communication in the context of [the] globalized world!"

Tran Nguyen Khang, Vietnam National University of Social Sciences and Humanities, Vietnam

"[A] very refreshing, original and innovative way of presenting the subject. This book brings a breath of fresh air to the work of interculturalists. Absolutely essential and desirable reading for those who want to thrive in the current international business world."

Agata Szkiela, European Academy of Diplomacy and Translating Cultures, Poland