Geoffrey A. Moore

Crossing the Chasm (eBook, ePUB)

Marketing and Selling Technology Project

• Format: ePub

Produktbeschreibung

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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Produktdetails

• Verlag: HarperCollins
• Seitenzahl: 256
• Erscheinungstermin: 17. März 2009
• Englisch
• ISBN-13: 9780061795862
• Artikelnr.: 37998053

Autorenporträt

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.