Steve Jackson

Cult of Analytics (eBook, ePUB)

Data analytics for marketing

• Format: ePub

Produktbeschreibung

This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 216
• Erscheinungstermin: 22. Dezember 2015
• Englisch
• ISBN-13: 9781317561880
• Artikelnr.: 44475447

Autorenporträt

Steve Jackson is a well-known analyst and entrepreneur. He currently serves as CEO of Quru Oy, a digital analytics agency, Finland. He is the author of The Cult of Analytics and The Sucking Manifesto.