James F. Stark

Cult of Youth (eBook, ePUB)

Anti-Ageing in Modern Britain

• Format: ePub

Produktbeschreibung

In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 19. März 2020
• Englisch
• ISBN-13: 9781108617734
• Artikelnr.: 60862889

Autorenporträt

James F. Stark is a historian of modern medicine and science and is Professor of Medical Humanities at the University of Leeds.

Inhaltsangabe

1. Introduction
2. Hormones, 1918-1929
3. Diet, 1918-1929
4. Electrotherapy, 1925-1932
5. Exercise, 1930-1939
6. Skin care, 1930 and beyond
7. Conclusion
8. Postscript.