Cultural Mediation for Museums (eBook, PDF)

Driving Audience Engagement
Redaktion: Addis, Michela; Guerrisi, Valeria; de Stefano, Isabella

• Format: PDF

Produktbeschreibung

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 116
• Erscheinungstermin: 31. Januar 2023
• Englisch
• ISBN-13: 9781000860559
• Artikelnr.: 67318972

Autorenporträt

Michela Addis is Full Professor in Business Administration and Management at Università di Roma Tre, Italy. Isabella de Stefano is an Art Historian and Head of Communication and Education at the National Gallery of Modern and Contemporary Art in Rome. Valeria Guerrisi is an Architect and Research Fellow at the Center of Excellence - Cultural Technological District of Lazio Region, Italy.

Inhaltsangabe

1. Introduction 2. Audience engagement, its drivers, and its implications
for museum cultural mediation 3. Museum cultural mediation: from
competences to best practices 4. Understanding the visitor value of museum
cultural mediation 5. The customized model of museum cultural mediation 6.
Museum cultural mediation as transformative museum experience