The book examines cultural dimensions like individualism and collectivism, showing how they correlate with trust behaviors. For instance, societies with strong collectivist values may prioritize trust within their in-group, while individualistic cultures might emphasize broader, more generalized trust.
By integrating insights from anthropology, social psychology, and international relations, Cultural Trust Differences provides a comprehensive view. Beginning with core trust concepts, the book progresses to examine specific cultural dimensions using case studies from East Asia, Europe, and the Americas. It culminates by exploring practical implications in international business and diplomacy, offering strategies for building cross-cultural trust. This approach makes it a valuable resource for students, researchers, and professionals navigating diverse cultural landscapes.
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