Culture and marketing in emerging market economies (eBook, PDF)
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Culture is not limited to business-to-consumer inquiries (B2C), but clearly has important implications in business-to-business (B2B) matters. To this end, the intent with this e-book was to explore a wide range of issues that deal with marketing and culture, giving special attention to those dealing with the convergence of culture and globalization in new and emerging markets.
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