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Have you done anything to shape or change your company culture, by design ? If you have, that's a good start. If you haven't, you must. It's time to get intentional about organizational culture and to make it strong if you want to thrive in today's world. This book applies design thinking principles to organizational culture design to help you succeed.
Compelling application of design thinking principles to design a different kind of "product": corporate culture. | Clear and simple framework to follow in three stages, with practical advice ro real activities and actions leaders can take at
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Produktbeschreibung
Have you done anything to shape or change your company culture, by design? If you have, that's a good start. If you haven't, you must. It's time to get intentional about organizational culture and to make it strong if you want to thrive in today's world. This book applies design thinking principles to organizational culture design to help you succeed.

  • Compelling application of design thinking principles to design a different kind of "product": corporate culture.
  • Clear and simple framework to follow in three stages, with practical advice ro real activities and actions leaders can take at each step.
  • Combined perspective of the veteran leader (James) and younger worker (Krista) make for a more well-rounded and thoughtful approach to culture design that isn't just top-down.
  • Case examples help bring practicality to life.


Audience: Leaders, team leaders, managers, HR professionals, strategists, culture chiefs, DEI executives.


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Autorenporträt
James D. White is the founder and chair of Culture Design Labs. He has overseen the evolution and growth of some of the world's most iconic brands in the consumer products, retail, and restaurant industries. Most recently, as the former chair, president, and CEO of Jamba Juice, he led the successful turnaround and transformation of the company from a smoothie shop to a leading global, healthy active-lifestyle brand. He has also held senior executive roles at Safeway, Gillette, Nestlé Purina PetCare, and Coca-Cola.

Krista White is the CMO of Culture Design Labs, a writer, and the founder of Kiki For The Future, a platform that connects LGBTQIA+ people with sexual health resources.