Matt Mayberry

Culture Is the Way (eBook, ePUB)

How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence

• Format: ePub

Produktbeschreibung

A WALL STREET JOURNAL BESTSELLER Energize employee engagement and drive cultural excellence throughout your organization In Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence, former NFL Pro, world-renowned keynote speaker, and management consultant Matt Mayberry delivers an incisive and hands-on blueprint to employee engagement and peak productivity. In the book, you'll explore how leaders, at every level, can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee. You'll also learn: * How to build a culture where people can become the best version of themselves and transform organizational performance * Five common roadblocks that prevent leaders from using culture to get the best from their people and how to overcome them * How to implement your playbook for cultural excellence across your entire organization An essential roadmap to organizational transformation with an unbending focus on the importance of workplace culture, Culture Is the Way will earn a place on the bookshelves of managers, executives, and other business leaders seeking to improve the performance of their team members.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 272
• Erscheinungstermin: 24. Januar 2023
• Englisch
• ISBN-13: 9781119913665
• Artikelnr.: 67361843

Autorenporträt

MATT MAYBERRY is an internationally acclaimed keynote speaker and one of the world's foremost thought leaders on leadership development and culture. His insights on leadership, culture, and business performance have appeared in publications such as Forbes, Fortune, Business Insider, and Entrepreneur, as well as on NBC, ABC, Fox Business, ESPN, and more.

Inhaltsangabe

AUTHOR'S NOTE vii

FIGURE LIST ix

ACKNOWLEDGMENTS xi

1 Is Culture Powerful? Ask a Football Coach 1

Success Leaves Clues 4

The Larger Room 8

Leading Boldly into the Future 10

The Power of Culture 13

Why This Book and Why Now? 15

The Aim of This Book 17

2 What Exactly Is Culture? 19

Confusion Around Culture 25

Driver of Organizational and Team Excellence 27

Negative Misconceptions 29

Culture Is Not. . . 30

Five Key Elements of a Positive Culture 31

3 The Dilemma Traps 35

The Shiny Object Syndrome 39

Culture Is Not Sexy 40

Boeing: An American Giant That Lost Its Way 43

The Great Turnaround 45

How to Avoid the Culture Dilemma Traps 46

4 The Five Roadblocks to Cultural Excellence 49

The New Economic Order of Changing Culture 55

The Five Roadblocks to Cultural Excellence 57

Actions to Mitigate and Overcome the Roadblocks 70

5 Five Steps to Building a World-Class Culture 73

The Five-Step Process 78

6 Create Your Cultural Purpose Statement 81

Creating a Cultural Purpose Statement 86

Lessons from College Football Coaches 90

Much More Than a Clever Mantra 96

Create Your Own Cultural Purpose Statement 98

Action Steps for Leaders 100

7 Winning Hearts and Minds for Impactful Culture-Building 103

Top-Down Directed, but Bottom-Up Created 108

A Collaborative, Multifaceted Approach 110

Driving Cultural Meaning and Impact 116

Action Plan for Leaders 117

8 The Culture Implementation Playbook 121

Imagine This Scenario 124

Common Culture Implementation Pain Points 128

Six Implementation Pain Points 129

A Playbook for Driving Transformation at Scale 132

Culture Implementation Playbook 133

Moving with Urgency and Adaptability 140

Culture Implementation Playbook Action Steps 142

9 Be Fanatical About Sustained Impact 145

Framework for Driving Culture Sustainability 150

Five-Step Fanatical Framework 152

Full System Embedment for Sustained Impact 156

Action Steps to Be Fanatical About Sustained Impact with Your Culture 169

10 The Ultimate Differentiator Is Leadership 171

A Leader's Role in Building Culture 176

Become a Transformational Leader Now 181

Build a Leadership Factory 190

Five Key Elements to a Successful Leadership Development Program 194

Leadership Action Steps and Reminders 196

11 Commercial Execution 199

Keep the "Main Thing" the "Main Thing" 204

Be Extraordinary 207

Find Your Commercial DNA 210

The Seven Commandments of SGWS 214

Extreme Clarity and Understanding 215

Be Obsessed with Talent 219

12 Be a Chief Culture Driver 225

The Bigger Picture 229

The Magic Ingredient 232

What You Can Do Now 234

Putting It All Together 238

A Final Note for You 240

Chief Culture Driver Pledge 242

NOTES 245

ABOUT THE AUTHOR 253

INDEX 255