Customer Relationship Management Systems Handbook (eBook, ePUB) - Sharp, Duane E.
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  • Format: ePub

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems.

  • Geräte: eReader
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  • Größe: 1.36MB
Produktbeschreibung
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems.

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