Evangelos Grigoroudis, Yannis Siskos

Customer Satisfaction Evaluation (eBook, PDF)

Methods for Measuring and Implementing Service Quality

• Format: PDF

Produktdetails

• Verlag: Springer US
• Erscheinungstermin: 7. November 2009
• Englisch
• ISBN-13: 9781441916402
• Artikelnr.: 37344046

Inhaltsangabe

Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.

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Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.