Youjae Yi

Customer Value Creation Behavior (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Most existing literature still rely on investigating the traditional passive role of customers, put simply, customer buyer behavior, and they focus on the psychology of customer buying behavior.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 1. November 2024
• Englisch
• ISBN-13: 9781040279786
• Artikelnr.: 72276897

Autorenporträt

Youjae Yi is the KT Professor of Marketing at Seoul National University (Stanford PhD). He has served as the president of the Korean Marketing Association, Korean Society of Consumer Studies, and Service Marketing Association. He has also served as the editor of Korean Journal of Consumer Studies and Seoul Journal of Business, and as co-editor of Services Industries Journal. He has published over one hundred articles in journals including Journal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology.