Manu Hilgard

Customers' Perception of the Direct Sales Model in the Automotive Industry (eBook, PDF)

• Format: PDF

Produktbeschreibung

Seminar paper from the year 2024 in the subject Business economics - Market research, grade: 1,3, University of Mannheim (Sales and Services Marketing), language: English, abstract: This paper explores the impact of the direct sales model on customer perception within the automotive industry, particularly in the context of digital transformation accelerated by the COVID-19 pandemic. By comparing traditional dealership-based sales models with the direct-to-consumer approach, the research aims to understand how these models influence consumer behavior and decision-making processes. The study highlights the growing importance of digital channels, price transparency, and customer-centric strategies, providing insights into the potential for Original Equipment Manufacturers (OEMs) to enhance customer loyalty and brand perception through innovative sales models.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 34
• Erscheinungstermin: 19. September 2024
• Englisch
• ISBN-13: 9783389070628
• Artikelnr.: 71759643