Glen M. Broom

Cutlip and Center's Effective Public Relations (eBook, PDF)

International Edition

• Format: PDF

Produktbeschreibung

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice.

Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 456
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 6. November 2013
• Englisch
• ISBN-13: 9780273775775
• Artikelnr.: 41939378

Inhaltsangabe

PART I   CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
Chapter   1   Introduction to Contemporary Public Relations
Chapter   2   Practitioners of Public Relations  
Chapter   3   Organizational Settings   
Chapter   4   Historical Origins and Evolution   
PART II   FOUNDATIONS
Chapter   5   Professionalism and Ethics  
Chapter   6   Legal Considerations
Chapter   7   Theory: Adjustment and Adaptation
Chapter   8   Theory: Communication and Public Opinion
Chapter   9   Internal Relations and Employee Communication
Chapter 10 External Media and Media Relations
PART III   MANAGEMENT PROCESS
Chapter 11 Step One: Defining Public Relations Problems
Chapter 12   Step Two: Planning and Programming
Chapter 13 Step Three: Taking Action and Communicating
Chapter 14 Step Four: Evaluating the Program
PART IV   THE PRACTICE
Chapter 15 Business and Industry  
Chapter 16 Government and Politics
Chapter 17 Military Public Affairs
Chapter 18 Nonprofits and NGOs   
Chapter 19 Health Care  
Chapter 20 Education   
Chapter 21 Associations and Unions