Fred Leavitt uses two unique methods of presentation. First, he supports abstract arguments with summaries of real-life examples from many and varied fields, which make the arguments much more convincing and compelling. He cites more than 200 studies from psychology, mathematics, chaos theory, quantum mechanics, evolutionary theory, history, the corporate world, politics, the military, and current news reporting. Second, Leavitt's writing is user-friendly, even when dealing with complex issues.
Whether answering the telephone, turning on the TV, talking with friends, or munching on an apple, we expect things to happen predictably. These expectations, paired with radical skepticism, exemplify cognitive dissonance at the highest level. Although certain of nothing, other than that we can be certain of nothing, it's certain that readers will come to be intrigued by the problem.
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