Brian D. Smith

Darwin's Medicine (eBook, PDF)

How Business Models in the Life Sciences Industry are Evolving

• Format: PDF

Produktbeschreibung

Darwin's Medicine examines how pharmaceutical, medical technology and other companies are adapting their strategies, structures, capabilities and other aspects of their business model. In this sequel to his successful The Future of Pharma (Gower, 2011), Brian Smith takes a global perspective, reflecting the nature of the industry and its environment. Illustrated with case examples, Darwin's Medicine looks at the continuing evolution of the pharmaceutical industry and strategic management research.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 296
• Erscheinungstermin: 14. Oktober 2016
• Englisch
• ISBN-13: 9781317154723
• Artikelnr.: 46883033

Autorenporträt

Professor Brian D. Smith began his career as a research chemist in a pharmaceutical R&D lab and then spent 20 years in technical and marketing roles before becoming an academic, author and adviser. Working at The University of Hertfordshire and SDA Bocconi, two of Europe's leading business schools, his research focuses on strategy creation and implementation in pharmaceutical and medical technology markets. Brian also runs a specialist consultancy that advises many of the world's largest companies in this sector. He is editor of the Journal of Medical Marketing, has written and co-written three major books, including The Future of Pharma (Gower, 2011), and published many practitioner articles - all of which can be seen at www.pragmedic.com.