Data-Driven Personalisation in Markets, Politics and Law (eBook, ePUB)

Redaktion: Kohl, Uta

• Format: ePub

Produktbeschreibung

The most fascinating and profitable subject of predictive algorithms is the human actor. Analysing big data through learning algorithms to predict and pre-empt individual decisions gives a powerful tool to corporations, political parties and the state. Algorithmic analysis of digital footprints, as an omnipresent form of surveillance, has already been used in diverse contexts: behavioural advertising, personalised pricing, political micro-targeting, precision medicine, and predictive policing and prison sentencing. This volume brings together experts to offer philosophical, sociological, and legal perspectives on these personalised data practices. It explores common themes such as choice, personal autonomy, equality, privacy, and corporate and governmental efficiency against the normative frameworks of the market, democracy and the rule of law. By offering these insights, this collection on data-driven personalisation seeks to stimulate an interdisciplinary debate on one of the most pervasive, transformative, and insidious socio-technical developments of our time.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 29. Juli 2021
• Englisch
• ISBN-13: 9781108875899
• Artikelnr.: 62746481

Inhaltsangabe

Part I. Introduction: Theoretical Perspectives; 1. The Pixelated Person -
Humanity in the Grip of Algorithmic Personalisation Uta Kohl; 2.
Personalisation and Digital Modernity: Deconstructing the Myths of the
Subjunctive World Kieron O'Hara; 3. Personalisation, Power and the Datafied
Subject Marc Welsh; 4. Personal Data and Collective Value: Data-Driven
Personalisation as Network Effect Nick O'Donovan; Part II. Themes: Personal
Autonomy, Market Choices and the Presumption of Innocence; 5. Hidden
Personal Insights and Entangled in the Algorithmic Model - the Limits of
the GDPR in the Personalisation Context Michèle Finck; 6. Personalisation,
Markets, and Contract: The Limits of Legal Incrementalism T.T. Arvind; 7.
'All Data is Credit Data' - Personalised Consumer Credit Score and
Anti-Discrimination Law Noelia Collado-Rogriguez and Uta Kohl; 8.
Sentencing Dangerous Offenders in the Era of Predictive Technologies: New
Skin, Same Old Snake? David Gurnham; Part III. Applications: From
Personalised Medicine and Pricing to Political Micro-Targeting; 9. 'P4
Medicine' and the Purview of Health Law: The Patient or the Public? Keith
Syrett; 10. Personalised Pricing: The Demise of the Fixed Price? Joost
Poort and Frederik Zuiderveen Borgesius; 11. Data-Driven Algorithms in
Criminal Justice: Predictions as Self-Fulfilling Prophecies Pamela
Ugwudike; 12. From Global Village to Smart City: Reputation, Recognition,
Personalisation, and Ubiquity Daithí Mac Sithigh; 13. Micro-Targeting in
Political Campaigns: Political Promise and Democratic Risk Normann Witzleb
and Moira Paterson; Part IV. The Future of Personalisation: Algorithmic
Foretelling and Its Limits; 14. Regulating Algorithmic Assemblages: Looking
Beyond Corporatist AI Ethics Andrew Charlesworth; 15. Scepticism about Big
Data's Predictive Power about Human Behaviour: Making a Case for Theory and
Simplicity Konstantinos Katsikopoulos; 16. Building Personalisation:
Language and the Law Alun Gibbs; 17. Conclusion: Balancing Data-Driven
Personalisation and Law as Social Systems Jacob Eisler.