Jim Eggensperger, Natalie Redcross

Data-Driven Public Relations Research (eBook, PDF)

21st Century Practices and Applications

• Format: PDF

Produktbeschreibung

Data-Driven Public Relations presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 212
• Erscheinungstermin: 3. September 2018
• Englisch
• ISBN-13: 9781351767798
• Artikelnr.: 54111462

Autorenporträt

Jim Eggensperger teaches at Iona College in New Rochelle, NY, and has previously worked as a PR practitioner for clients such as Ernst and Young, Xerox and IBM.

Natalie Redcross began her career as a reporter, editor and, later, a K-8 teacher. She currently teaches in the Mass Communication Department at Iona College in New Rochelle, NY. She has worked in the theater arts, education and nonprofit arenas as a PR specialist and consultant.