Michael J. Berry, Gordon S. Linoff

Data Mining Techniques (eBook, PDF)

For Marketing, Sales, and Customer Relationship Management

• Format: PDF

Produktbeschreibung

* Packed with more than forty percent new and updated material,this edition shows business managers, marketing analysts, and datamining specialists how to harness fundamental data mining methodsand techniques to solve common types of business problems * Each chapter covers a new data mining technique, and then showsreaders how to apply the technique for improved marketing, sales,and customer support * The authors build on their reputation for concise, clear, andpractical explanations of complex concepts, making this book theperfect introduction to data mining * More advanced chapters cover such topics as how to prepare datafor analysis and how to create the necessary infrastructure fordata mining * Covers core data mining techniques, including decision trees,neural networks, collaborative filtering, association rules, linkanalysis, clustering, and survival analysis

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 660
• Erscheinungstermin: 14. April 2004
• Englisch
• ISBN-13: 9780764569074
• Artikelnr.: 37337819

Autorenporträt

MICHAEL J. A. BERRY and GORDON S. LINOFF are the founders of Data Miners, Inc., a consultancy specializing in data mining. They have jointly authored some of the leading data mining titles in the field, Data Mining Techniques, Mastering Data Mining, and Mining the Web (all from Wiley). They each have more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.