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This ebook on destination branding and marketing comprises several thought-provoking papers that were presented at the fifth meeting of the Destination Branding and Marketing Conference (DBM-V) which took place in Macau in December 2014. The conference theme for DBM-V was &quote;Building Enduring Place Brands&quote; which, like those before it, endeavored to straddle theory development and practice.

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Produktbeschreibung
This ebook on destination branding and marketing comprises several thought-provoking papers that were presented at the fifth meeting of the Destination Branding and Marketing Conference (DBM-V) which took place in Macau in December 2014. The conference theme for DBM-V was "e;Building Enduring Place Brands"e; which, like those before it, endeavored to straddle theory development and practice.

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