Geeta Nayyar, Tom Castles, Jack Murtha

Dead Wrong (eBook, ePUB)

Diagnosing and Treating Healthcare's Misinformation Illness

• Format: ePub

Produktbeschreibung

Save lives and improve public health by countering misinformation In Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you'll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories. Through interviews with healthcare leaders on the frontlines of the COVID-19 pandemic and an intuitive discussion of contemporary academic research, the authors highlight issues of critical importance in the quest to bring accurate information to the American public. You'll also find: * An exhortation to healthcare professionals to take up the cause of countering misinformation as if their lives and livelihoods depend on it * A compelling portrait of the seriousness of the information predicament in which we currently find ourselves * Actionable, practical strategies for countering misinformation in today's information ecosystem Perfect for clinicians, public health leaders, health-tech leaders, and health marketers, Dead Wrong will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 224
• Erscheinungstermin: 10. Oktober 2023
• Englisch
• ISBN-13: 9781394150618
• Artikelnr.: 69232008

Autorenporträt

GEETA NAYYAR, MD, MBA, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT&T. She has been featured on CNN, CBS, and ABC. TOM CASTLES and JACK MURTHA are the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry's top companies and innovators.

Inhaltsangabe

Foreword by Dr. Joseph Kvedar vii

Preface ix

Chapter 1 A Fatal Misconception 1

Chapter 2 Pandemic of Lies 19

Chapter 3 Our Tainted History 35

Chapter 4 New Traumas, Old Wounds 53

Chapter 5 A Shock to the Healthcare System 69

Chapter 6 Trust and Empathy 87

Chapter 7 Reverse- Engineering Dark Magic 107

Chapter 8 Healthcare's Human Stories 125

Chapter 9 The Pursuit of Change 143

Chapter 10 Doing No Harm 165

Notes 177

Acknowledgments 199

About the Authors 205

Index 207