Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
When Tim Renner applied to the German record company Polydor in 1986, he intended to write an exposé about the music industry. However, things went differently and he turned this exposé into a career. For eighteen years his biography has been intermeshed with the development of the music industry, he led bands like Element of Crime, Rammstein, Tocotronic and Philip Boa to sucess. He raised up higher and higher on the ladder, finally reaching the top of Universal Music Germany. He witnessed how musical development has been hampered by the pressure of the markets, how pop and commerce diffused,…mehr
When Tim Renner applied to the German record company Polydor in 1986, he intended to write an exposé about the music industry. However, things went differently and he turned this exposé into a career. For eighteen years his biography has been intermeshed with the development of the music industry, he led bands like Element of Crime, Rammstein, Tocotronic and Philip Boa to sucess. He raised up higher and higher on the ladder, finally reaching the top of Universal Music Germany. He witnessed how musical development has been hampered by the pressure of the markets, how pop and commerce diffused, and importantly, he witnessed the rapid dissolution of old comercial structures through the forces of digitalzation and globalization. But the ponderous giant labels kept their eyes shut in front of these developments and Renner finally quit. After his leave from Universal in 2004 he described his point of view on what he found were wrong tracks and challenges of contemporary pop music. "Death is not bad!" is a profound analysis of culture and music in times of digitalization, based on the vison that creativity, consumption and capital could find a way of coexistence. Ten years after the German edition of this book was published some passages read like a history book about a long forgotten time. Some passages pointing to developments which are fully manifested today and look to evolve further in the future. The book shows the changes of a whole industry and the first steps of a society on it's way into the digitalized future.
Tim Renner, born 1964, was a musical writer when he started working for the German Record Company Polydor, part of the multinational trust PolyGram. His intention was to write an exposé about the "EVIL" major label. But he found the music industry provided him with the means to carry artists out of their niche into mainstream. After an argument with the international top management about the future course of market leader Universal Music Renner resigned from his job as head of Universal Music Germany in early 2004. He founded his own company Motor Entertainment providing management and label-services for independent artists.
Inhaltsangabe
PART ONE: THE OLD TESTAMENT PARADISE Paradise - saved by Herbert von Karajan and Jan Timmer Paradise - created by Emile Berliner and Fred Gaisberg Paradise - defended by Ahmet and Nesuhi Ertegun Paradise - humanized by Chris Blackwell and Alfred Hilsberg Paradise - made possible by Element of Crime and John Cale Paradise - broadcast by Klaus Wellershaus with the help of Karol Wojtyla Paradise - filmed by Mike Leckebusch and presented by Ray Cokes Paradise - described by Julie Burchill and Tony Parsons Paradise - summed up THE FALL PolyGram on the stock market - "Have a tense time" Techno-boom and own label - at least we were all young then The PolyGram/Universal merger - "You shoot them, you shoot them, you shoot them" Compilations and one-hit wonders - "There's the tail wagging the dog" The Fall - summed up THE EXPULSION FROM PARADISE The workshop of the future - "That's communism" The World Wide Web - Smells Like Teen Spirit MP3 - "Do you know that you will destroy the music industry?" Music on demand - "It will become far more expensive to buy music, but far less convenient too" CD burners - the Rasta in the madhouse makes things better Online sales - Bitches Brew and the need for sound advice Jimmy & Doug's Farmclub - orgies on Stage 42 Corporate e-business - we learn a lot and do little Napster - two bottles of Phelps Insignia that could have saved the industry iTunes and Popfile - before the deluge Talent quests - the search for the perfect son-in-law Record stores - first Germany, then the world The expulsion from Paradise - summed up PART TWO: THE NEW TESTAMENT CONTENT - CAPITAL - RESPONSIBILITY Brands - having an attitude and selling it TV - create, broadcast and improve your own rights Radio - the way back into the foreground Print - own content is worth far more than advertisements Movies and photographs - better to be on the net with ideas than in the movie theater with night vision gear Digital rights management - a good offer is the best protection E-commerce - if you can't beat them, join them M-commerce - no network in LA and UMTS in Mali World Wide Web - the net learns to talk RESURRECTION Management Identity Network Depth Luxury
PART ONE: THE OLD TESTAMENT PARADISE Paradise - saved by Herbert von Karajan and Jan Timmer Paradise - created by Emile Berliner and Fred Gaisberg Paradise - defended by Ahmet and Nesuhi Ertegun Paradise - humanized by Chris Blackwell and Alfred Hilsberg Paradise - made possible by Element of Crime and John Cale Paradise - broadcast by Klaus Wellershaus with the help of Karol Wojtyla Paradise - filmed by Mike Leckebusch and presented by Ray Cokes Paradise - described by Julie Burchill and Tony Parsons Paradise - summed up THE FALL PolyGram on the stock market - "Have a tense time" Techno-boom and own label - at least we were all young then The PolyGram/Universal merger - "You shoot them, you shoot them, you shoot them" Compilations and one-hit wonders - "There's the tail wagging the dog" The Fall - summed up THE EXPULSION FROM PARADISE The workshop of the future - "That's communism" The World Wide Web - Smells Like Teen Spirit MP3 - "Do you know that you will destroy the music industry?" Music on demand - "It will become far more expensive to buy music, but far less convenient too" CD burners - the Rasta in the madhouse makes things better Online sales - Bitches Brew and the need for sound advice Jimmy & Doug's Farmclub - orgies on Stage 42 Corporate e-business - we learn a lot and do little Napster - two bottles of Phelps Insignia that could have saved the industry iTunes and Popfile - before the deluge Talent quests - the search for the perfect son-in-law Record stores - first Germany, then the world The expulsion from Paradise - summed up PART TWO: THE NEW TESTAMENT CONTENT - CAPITAL - RESPONSIBILITY Brands - having an attitude and selling it TV - create, broadcast and improve your own rights Radio - the way back into the foreground Print - own content is worth far more than advertisements Movies and photographs - better to be on the net with ideas than in the movie theater with night vision gear Digital rights management - a good offer is the best protection E-commerce - if you can't beat them, join them M-commerce - no network in LA and UMTS in Mali World Wide Web - the net learns to talk RESURRECTION Management Identity Network Depth Luxury
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309