Walter R. Paczkowski

Deep Data Analytics for New Product Development (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book presents and develops the deep data analytics for providing the information needed for successful new product development.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 286
• Erscheinungstermin: 19. Februar 2020
• Englisch
• ISBN-13: 9780429663314
• Artikelnr.: 58688451

Autorenporträt

Walter R. Paczkowski worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part-time lecturer of economics at Rutgers University.

Inhaltsangabe

1 Introduction 2 Ideation: What Do You Do? 3 Develop: How Do You Do It? 4
Test: Will It Work and Sell? 5 Launch I: What Is the Marketing Mix? 6
Launch II: How Much Will Sell? 7 Track: Did You Succeed? 8 Resources:
Making It Work