William Winston, Art Weinstein

Defining Your Market (eBook, ePUB)

Winning Strategies for High-Tech, Industrial, and Service Firms

• Format: ePub

Produktbeschreibung

This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 196
• Erscheinungstermin: 28. Januar 2016
• Englisch
• ISBN-13: 9781317957775
• Artikelnr.: 44757105

Autorenporträt

Art Weinstein

Inhaltsangabe

Contents
Preface
* Acknowledgments
* Part 1: Defining Business Markets: A Primer
* Market Definition: An Overview
* Defining Markets: Key Concepts
* Part II: Market Definition: Research Findings
* Five Critical Market Definition Dimensions
* Customer- and Competitive-Based Market Definitions
* Defining and Segmenting Business Markets
* Market Redefinition Guidelines
* Market Strategies and Performance
* Part III: Market Definition: Finding Strategic Advantage
* Defining Markets: A Three-Stage Framework
* Defining Markets: Implications for Management
* Market Definition and Redefinition: Reprise
* Part IV: Case Studies
* Market Definition Case Study 1: The U.S. Newspaper Industry
* Market Definition Case Study 2: Sportmed
* Part V: Appendixes
* Appendix A: Sample Profile
* Appendix B: Market Definition Survey
* Notes
* Index