James A. Pooler

Demographic Targeting (eBook, PDF)

The Essential Role of Population Groups in Retail Marketing

• Format: PDF

Produktbeschreibung

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 146
• Erscheinungstermin: 12. Januar 2018
• Englisch
• ISBN-13: 9781351730327
• Artikelnr.: 50918707

Autorenporträt

James A. Pooler has been a Professor in the Department of Geography at the University of Saskatchewan in Saskatoon, Canada, since 1983. He holds seminars in population geography (including demography), introductory economic geography, and statistics. His published writing to date includes scientific research articles and chapters in books. He has also published a previous book with Ashgate entitled 'Hierarchical Organization in Society: A Canadian Perspective.' Professor Pooler is presently editor-in-chief of the international journal 'Geographical & Environmental Modelling.'