Wanda Grimsgaard

Design and Strategy (eBook, ePUB)

A Step-by-Step Guide

• Format: ePub

Produktbeschreibung

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 672
• Erscheinungstermin: 14. Dezember 2022
• Englisch
• ISBN-13: 9781000772296
• Artikelnr.: 65649537

Autorenporträt

Wanda Grimsgaard is Professor of Visual Communication at the University of South-Eastern Norway, USN Business School.

Inhaltsangabe

Introduction How does the book work? What is design? Phase 1 Initiation
1.1 Initial preparations 1.2 Project brief 1.3 Initial meeting 1.4 Initial
workshop 1.5 Project description 1.6 Progress schedule 1.7 Price quotation
1.8 Contract 1.9 Team collaboration Phase 2 Insight 2.1 Understanding the
company 2.2 Situational study 2.3 Problem statement 2.4 Method selection
2.5 Research process 2.6 Research 2.7 Analyses 2.8 Mapping 2.9 Testing and
measuring Phase 3 Strategy 3.1 Strategy development 3.2 Overall strategy
3.3 Goals and sub-goals 3.4 Business strategy 3.5 Business model 3.6 Market
strategy 3.7 Brand strategy 3.8 Communication strategy 3.9 Design strategy
Phase 4 Design 4.1 Design brief 4.2 Strategy>4.4 Concept development 4.5 Design development 4.6 Design elements 4.7
Composition 4.8 Surface and format 4.9 Identity development Phase 5
Production 5.1 Implementation 5.2 Model 5.3 Material selection 5.4 Paper
and cartonboard 5.5 Colour management 5.6 Production for digital media 5.7
Production for printed media 5.8 Quality assurance Phase 6 Management 6.1
Intangible assets 6.2 Legal protection 6.3 Design management 6.4 Effect
measurement 6.5 Design manual 6.6 Design templates 6.7 Operating manual 6.8
Further development 6.9 Sustainability management