Kamil Michlewski

Design Attitude (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Design Attitude makes the compelling argument that any firm in any profession in any land will be better equipped for the 21st century world of business if they introduce into their organizations the attitudes, behaviours, skills, and mindset - in sum, the culture - of the design profession. Kamil Michlewski describes the rise of the design profession and its impact on organizational cultures; at the heart of the book, however, are the five design profession behaviours that offer a blueprint for transforming the traditional company into an innovative, daring, and growing organization.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 262
• Erscheinungstermin: 9. März 2016
• Englisch
• ISBN-13: 9781317152583
• Artikelnr.: 44864848

Autorenporträt

Dr Kamil Michlewski was awarded a PhD by the School of Design at Northumbria University, having completed a programme supported by Oxford's Saïd Business School. In his academic capacity he has published on the role of design and designers in organisational settings, tacit knowledge and aesthetics in organisational learning. He has presented at international conferences including the European Academy of Management, European Group for Organisational Studies, Design Management Institute and European Academy of Design. Dr Michlewski works at The Value Engineers - a strategic brand consultancy based in the UK. He advises a number of blue-chip clients on issues ranging from global consumer segmentation to brand strategy. Kamil previously worked as a senior strategy lecturer at Newcastle Business School.

Inhaltsangabe

Part I Design in Context
Chapter 1 Design and the Design Profession
Chapter 2 A Few Words about Cultures
Chapter 3 The Making of a Designer
Part II Five Aspects of Design Attitude
Chapter 4 Embracing Uncertainty and Ambiguity
Chapter 5 Engaging Deep Empathy
Chapter 6 Embracing the Power of the Five Senses
Chapter 7 Playfully Bringing Things to Life
Chapter 8 Creating New Meaning from Complexity
Part III Design Attitude in Action
Chapter 9 How Design Attitude Influences Frameworks
Chapter 10 How Design Attitude Influences Outputs
Chapter 11 How Designers Directly Impact Organisations