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This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.
This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.
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Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 20-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and Letterforms. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.
Inhaltsangabe
What Is Graphic Design? Twenty Rules for Making Good Design
FORM AND SPACE DEFINING VISUAL LANGUAGE ATTRIBUTES OF FORM PUTTING STUFF INTO SPACE COMPOSITIONAL STRATEGIES
COLOR FUNDAMENTALS THE IDENTITY OF COLOR CHROMATIC INTERACTION COLOR LOGIC AND SYSTEMS WHEN COLOR MEANS SOMETHING COLOR IN THE REAL WORLD
Choosing and Using Type STRUCTURE AND OPTICS ISSUES RELATED TO STYLE THE MECHANICS OF TEXTSETTING TYPE IS VISUAL, TOO TYPE AS INFORMATION
The World of Imagery THE NATURE OF IMAGES MEDIA AND METHODS CONTENT, CONCEPT, CONTEXT NARRATIVE MASSAGE
Putting it all Together MERGING TYPE AND IMAGE WORKING WITH GRIDS INTUITIVE ARRANGEMENT DESIGN AS A SYSTEM THE WORKING PROCESS
Causin’ Some Trouble: Breaking Every Rule in This Book Index (By Subject) Directory of Contributors About the Author and Acknowledgments
