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Zadacha etoy knigi - pomoch' chitatelyu ispol'zovat' znaniya o chelovecheskoy psihologii, chtoby razlozhit' pol'zovatel'skiy opyt na sostavlyayushchie i vyyasnit', kak sdelat' produkt ideal'nym dlya potrebitelya. V dizayne produkta my chasto upuskaem iz vidu, kak lyudi na samom dele vedut sebya i kak ih emocii vliyayut na prinyatie resheniy. Dzhon Uelen rasskazyvaet o tom, kak chelovecheskiy mozg reagiruet na produkty i processy. On pereorientiruet nas na konechnogo pol'zovatelya, chtoby ponyat', chto on chuvstvuet, kakie instrumenty ispol'zuet dlya vzaimodeystviya s produktom i kakie problemy pytaetsya reshit'.
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