Penny Hilton

Design in Motion (eBook, ePUB)

Applying Design Principles to Filmmaking

• Format: ePub

Produktbeschreibung

With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail.

Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 280
• Erscheinungstermin: 13. Februar 2020
• Englisch
• ISBN-13: 9781350025530
• Artikelnr.: 58609879

Autorenporträt

Penny Hilton is a filmmaker and academic. Her career has spanned advertising, TV, film production and graphic design. She now holds a part-time post at the University of the Arts London she leads the Graphic Moving Image masters course at the London College of Communication, and divides her time between teaching and professional practice.

Inhaltsangabe

Acknowledgements Preface Introduction Part One : Setting It All Up Chapter
1: Foundations Chapter Overview Brainstorming Primary versus Secondary
research Storyboarding Development Feedback and Feed Forward Documentation
Resources Chapter 2: Audience Chapter Overview Personas and Empathy Maps
Context Format Treatment Tone of Voice Resources Chapter 3: Structure
Chapter Overview Story Narrative Key message Documentary Voice over versus
captions Resources Chapter 4: Sound Chapter Overview Creating the right
tone and atmosphere Sound as a tool for Focus Shape Working with Musicians
What's free and what's Not Resources Part Two: Creating The Elements
Chapter 5: Composition Chapter Overview Framing Motion versus stillness
Screen space Focus Resources Chapter 6: Camera Chapter Overview Camera
movement Why use different lenses Camera techniques Using a variety of Shot
Resources Chapter 7: Form Chapter Overview Circle Square Triangle Using
Form as exploration Visual Summaries Outcomes Resources Chapter 8: Colour
Chapter Overview A quick overview of the history of colour on screen
Significance of colour Combinations Creating a colour palette Colour
correction and grading Resources Part Three: Putting it all Together
Chapter 9: Text and Info Chapter Overview Character Legibility versus
readability Ways of creating text Movement Titles Data Visualisation
Resources Chapter 10: Editing Chapter Overview How editing developed from
shorts to features Invisible and visible editing Transitions (and Tips)
Effects Rhythm and Pace Resources Index