Design Leadership (eBook, ePUB) - Banfield, Richard
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  • Format: ePub

What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry theyre forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.Based on scores of interviews he conducted over a two-year periodfrom small companies to massive corporations like ESPNauthor Richard Banfield covers a wide range…mehr

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Produktbeschreibung
What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry theyre forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.Based on scores of interviews he conducted over a two-year periodfrom small companies to massive corporations like ESPNauthor Richard Banfield covers a wide range of topics, including:How design leaders create a healthy company cultureInnovative ways for attracting and nurturing talentCreating productive workspaces, and handling remote employeesStaying on top of demands while making time for themselvesConsistent patterns among vastly different leadership stylesTechniques and approaches for keeping the work pipeline fullMaking strategic and tactical plans for the futureMistakes that design leaders madeand how they bounced back

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Autorenporträt
The CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard Banfield wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa's largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like.