Raymond Turner

Design Leadership (eBook, PDF)

Securing the Strategic Value of Design

• Format: PDF

Produktbeschreibung

The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives of a country's wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 22. April 2016
• Englisch
• ISBN-13: 9781317152293
• Artikelnr.: 48416372

Autorenporträt

Raymond Turner helps companies secure strategic value from their design investment. Spending his career making design work, he is one of the few design professionals who has held senior posts on both sides of the client-designer divide, being Design Director of two large public and private companies and Managing Director of two international multidisciplinary design consultancies. He is a recognised authority on the strategic value of design to business and design management; and contributes to international conferences and design journals. Raymond has an Honorary Doctorate of Technology from London Guildhall University; an Honorary Masters degree from University for the Creative Arts; a First Class Honours degree in Industrial Design from Leeds; is a Fellow of the Chartered Society of Designers, a Member of the Design Management Institute and is qualified in mechanical and electrical engineering.

Inhaltsangabe

partOne Preparing the ground
Chapter 1 The sceptics
Chapter 2 Deliver strategy
Chapter 3 Demonstrate added value
Chapter 4 Build reputation
Chapter 5 Design spend
Chapter 6 Summary of Part One - Preparing the ground
partTwo The how and what of delivery
Chapter 7 Managing and leading
Chapter 8 Understanding opportunity
Chapter 9 Behavioural style
Chapter 10 Summary of Part Two - The how and what of delivery
partThree Looking back to look forward
Chapter 11 Challenges for design leaders
partFour Further case examples
Chapter 12 Roca: what next?
Chapter 13 BAA: selecting designers
Chapter 14 Eurotunnel: design in a service industry
Chapter 15 Glohealth: rethinking health insurance
Chapter 16 DAA: design integration
Chapter 17 Design for future needs
Chapter 18 London Transport: design in crisis
Chapter 19 Summary of reflections