Sotiris Lalaounis

Design Management (eBook, PDF)

Organisation and Marketing Perspectives

• Format: PDF

Produktbeschreibung

Placed at the nexus between marketing and organisational studies, Design Management: Organisation and Marketing Perspectives breaks new ground by positioning design management at the intersection of these two disciplines.

With end of chapter exercises, case studies and reflective insights along with online teaching materials, this exciting new text is an essential reading for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 274
• Erscheinungstermin: 22. September 2017
• Englisch
• ISBN-13: 9781317235712
• Artikelnr.: 49272932

Autorenporträt

Sotiris T. Lalaounis is a Lecturer in Marketing and Design Management in the Department of Organisation Studies at the University of Exeter Business School. Following a postgraduate degree in Design and Digital Media from the University of Edinburgh, he worked in design consultancies, and earned his PhD in Design Management from the Centre for Creative Industries at Glasgow Caledonian University. His thesis investigated business development issues in the creative industries, and his current research interests include organisational paradoxes, ambidexterity, and creative firms.