Christian Muller-Roterberg

Design Thinking For Dummies (eBook, PDF)

• Format: PDF

Produktbeschreibung

Innovate your business by incorporating design thinking Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process. The book covers the crucial and central topics in design thinking, including: * Adopting a design thinking mindset * Building creative environments * Facilitating design thinking workshops * Working through the design thinking cycle * Implementing your solutions * And many more Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 304
• Erscheinungstermin: 1. Juli 2020
• Englisch
• ISBN-13: 9781119593959
• Artikelnr.: 59804431

Autorenporträt

Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking

Inhaltsangabe

Introduction 1

Part 1: Getting Started with Design Thinking 7

Chapter 1: Everything You Need to Know About Design Thinking 9

Chapter 2: Understanding the Principles of Design Thinking 29

Chapter 3: Creating Ideal Conditions 43

Chapter 4: Planning a Design Thinking Project 59

Chapter 5: Supporting Teamwork in the Project 77

Part 2: The Problem Phases 93

Chapter 6: Understanding the Task 95

Chapter 7: Putting Yourself in the Roles of Others 117

Chapter 8: Observing People in Action 137

Chapter 9: Redefining the Problem 159

Part 3: The Solution Phases 177

Chapter 10: Finding Ideas 179

Chapter 11: Developing Ideas Intuitively and Creatively 195

Chapter 12: Evaluating Ideas 211

Chapter 13: Designing Prototypes 227

Chapter 14: Testing Ideas and Assumptions 241

Part 4: The Part of Tens 255

Chapter 15: Ten Success Factors for Interviews 257

Chapter 16: Ten Success Factors for Implementing Your Idea 263

Index 275