Triant G. Flouris, Sharon L. Oswald

Designing and Executing Strategy in Aviation Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 8. April 2016
• Englisch
• ISBN-13: 9781317152200
• Artikelnr.: 44876761

Autorenporträt

Triant G. Flouris serves as alternate representative of the Republic of Cyprus to the International Civil Aviation Organization (ICAO) and is Director of the Aviation Institute, York College / CUNY, USA. He has served as Director of the International Aviation MBA Program, John Molson School of Business, Concordia University and has held faculty positions at Auburn University, and Victoria University of Wellington. His research and teaching interests include low-cost and legacy airline financial and strategic analysis, aviation economics, strategic management and operations strategy, aviation business modelling, and international aviation governance. Sharon L. Oswald, a Professor and Department Head of Management at Auburn University, holds the Colonel George Phillips Privett Professorship in Business Strategy. She serves as a core teacher in the Executive MBA program and the Physician's MBA and certificate programs at Auburn University. Dr Oswald teaches the capstone strategic management course at the executive, graduate, and undergraduate levels. Much of her research interest lies in strategic international business issues and project management.

Inhaltsangabe

Chapter 1 The Essence of Strategy
Chapter 2 Strategic Positioning and Sustaining a Market Presence
Chapter 3 The Essence of Competitive Strategies
Chapter 4 The External Environment
Chapter 5 The Internal Environment
Chapter 6 Setting Corporate Direction
Chapter 7 Establishing a Strategy
Chapter 8 Aviation Strategy Implementation
Chapter 9 Managing Strategy Execution through Tracking, Support Systems and Controls