Anthony Mills

Designing the Human Business (eBook, ePUB)

Leveraging Design Thinking to craft powerful and innovative business models

• Format: ePub

Produktbeschreibung

Globally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don't solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale.
In this book, you'll learn what business models are. Additionally, you'll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you'll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters.
By the end of this book, you'll understand what you need to do to uncover your target markets' 'reason to buy', as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.

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Produktdetails

• Verlag: Packt Publishing
• Seitenzahl: 530
• Erscheinungstermin: 30. Oktober 2024
• Englisch
• ISBN-13: 9781835087299
• Artikelnr.: 72021583

Autorenporträt

Anthony Mills is a leading global authority on strategic business innovation. He spent over 30 years working in industry, where he led innovation efforts for a broad range of organizations, spanning the Fortune 100 to the entrepreneurial. For the past decade, he has consulted all over the world on strategic innovation, while also serving as the executive director of the Global Innovation Institute, the world's leading professional certification, business accreditation, and membership organization in the field of innovation. He previously authored and co-authored five other books on innovation. He also serves as an advisor to start-up accelerators in both Europe and the Middle East.